Web Architect Strategist

Based in Charleston, South Carolina, I build durable web systems and stay accountable for what happens after they ship.

Most of my work has lived in the frontend and platform space — startups, enterprise teams, and everything in between. The launch matters, but I pay closer attention to what the work does in the months and years after it.

Performance, accessibility, compliance, and AI visibility have become the through-lines. They are often treated as separate workstreams. I think they belong in the architecture from the beginning.

I stay close to the work, even in leadership roles. Technical decisions are better when the person making them understands the system, the team using it, and the business pressure around it.

The strongest teams I have built were the ones where ownership was clear and input came from everywhere. That has rarely been an accident.

Kyle McAllister holding a redfish

Client Work

Brought in for the build, trusted with what came next

Across SaaS, healthcare, security, media, and service businesses, the work tends to come back to the same questions: did the site get faster, did the numbers move, did search and AI discovery improve, and could the team keep improving it without me in the room. Clear interfaces and durable frontend systems are how I get there.

Featured Work

Projects where ownership had to connect the system to the result

Each one pairs the work with the outcome: what was built, why the system needed to work that way, and what changed once it was in the hands of the team. The supporting details stay concrete: scope, stack, decisions, and the results these organizations actually tracked.

Subscription commerce platform

A modular marketing platform built around performance, content operations, and AI visibility

B2B security platform

A SaaS marketing site built around product clarity, enterprise trust, and security buyer confidence

Medical device commerce

A commerce and partner platform tied directly to physician sales operations

Subscription commerce platform

A marketing platform built for performance and AI visibility

A custom PHP-based WordPress theme that gave Recharge’s marketing team a faster foundation for product storytelling, campaign work, and the search surfaces now shaped by AI.

Organization

Recharge is a subscription commerce platform for ecommerce brands, supporting recurring revenue across subscriptions, loyalty, retention, and payments.

Role / Scope

Architected and built a modular theme around 40+ ACF blocks so the marketing team could move faster inside clear guardrails. Led the domain migration from rechargepayments.com to getrecharge.com, owned the ADA-compliance audit and remediation, and built AI visibility into the foundation instead of treating it as a later optimization.

Tech Stack

  • WordPress
  • PHP
  • JavaScript
  • Tailwind
  • Sass
  • GSAP
  • HubSpot
  • Schema.org
  • Google Tag Manager
  • Profound

  • 40+ Modular blocks

  • 1.6s LCP improvement

  • +121% Daily traffic

B2B security platform

A security marketing site for modern workspace risk

A broader site update that made Material’s cloud workspace security story clearer across product, proof, and conversion paths.

Organization

Material protects Google Workspace and Microsoft 365 for security teams, covering email, identity, data, OAuth access, and connected apps.

Role / Scope

Led the Webflow site update, including a custom GSAP homepage, clearer product storytelling, and tighter technical execution across the experience. Connected threat education, product architecture, customer proof, and enterprise trust signals while improving SEO, reducing blocking time, and resolving 500+ JavaScript errors.

Tech Stack

  • Webflow
  • GSAP
  • JavaScript
  • HubSpot
  • Codex

  • +39 Lighthouse SEO score

  • 500+ JavaScript errors resolved

  • 200ms Less total blocking time

Medical device commerce

A commerce platform connected to physician sales operations

A WooCommerce marketing site and Astro partner portal built to support physician sales, pipeline visibility, and training without separating the website from the business workflow.

Organization

REVIAN develops FDA-cleared at-home light therapy devices for hair growth, pairing LED treatment technology with ecommerce and a physician partner program.

Role / Scope

Served as REVIAN’s fractional web director, building the WooCommerce site and a ZIP-based Physician Locator on Google Maps. Architected the Astro partner portal, A/B tested the layout, and connected the WordPress and AWS APIs so each partner could see their own sales data and team activity.

Tech Stack

  • WordPress/API
  • WooCommerce
  • PHP
  • Astro
  • Tailwind
  • JavaScript
  • AWS API
  • Zoho CRM
  • Google Maps API
  • Schema.org

  • +50% YoY revenue growth

  • 1,143 Physician partners

  • 414 Active portal users